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Google’s Goo.gl Link Shortener Expire on Aug 2025
Hold onto your hyperlinks, folks! Google’s Goo.gl Link Shortener Expire soon. it is officially nearing the end of its digital road. After ceasing the creation of new goo.gl URLs in March 2019, Google has now set the definitive expiration date for these links: August 25, 2025.
The End of an Era
The sun began to set on goo.gl back in 2018 when Google first announced its shutdown for consumers and developers. A year later, the company halted the creation, analytics, and management of new links for all users. Fast forward to 2025, and it’s “404 Not Found” for any goo.gl URL still roaming the web.
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Transition Period Ahead
Starting August 23, 2024, users clicking on a goo.gl link will encounter an interstitial page saying, “This link will no longer work in the near future.” Fear not, you can hit “Continue” to proceed, with an option to “Don’t show this again” for future clicks.
Developers, Take Note!
Google has a special note for developers: beware of potential disruptions! The interstitial page might throw a wrench in your redirect flows and social metadata displays. You might want to start shifting your goo.gl links ASAP. As an interim fix, adding the query parameter “si=1” should suppress the interstitial page for the time being.
Here’s the official word from Google:
“For example, if you are using other 302 redirects, the interstitial page may prevent the redirect flow from completing correctly. If you’ve embedded social metadata in your destination page, the interstitial page will likely cause these to no longer show up where the initial link is displayed. For this reason, we advise transitioning these links as soon as possible.”
The Next Step: Firebase Dynamic Links
Back in 2018, Google nudged developers to shift to Firebase Dynamic Links, designed to detect the user’s platform and direct them to either the web or an app. Oh, the irony! Google eventually pulled the plug on that service for developers too.
Time to Update Your URLs
So, mark your calendars for August 25, 2025 Google’s Goo.gl Link Shortener Expire. Whether you’re a developer or just a goo.gl enthusiast, it’s time to update those shortened links before they become digital relics.
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